Selling Technologies is a human behavior company and training innovator.

Our initial focus began in 1995 to develop a new way for insurance and financial professionals to educate and engage with business owners. All of the programs we have created do three things:

  1. Help individuals identify a problem.
  2. Understand the size of the problem and who will be affected.
  3. Motivate them to fix it.

All of our programs use video storytelling to affect behavior to capitalize on the fact that 90% of what our brains pick up is visual, and people process images 60,000 times faster than text. Emotion cannot be efficiently conveyed with text.

None of the content we produce talks about insurance products or financial services. We help remove the commodity trap for our licensees.

Professionals who license our programs are: insurance advisors, wealth managers, financial planners, exit planners, banks, CPAs, and estate planning attorneys.

Our training initiatives employ innovative methodologies to create reinforced "summarized" learning that is sticky. All training we facilitate is carefully designed to connect with the target audience and crush the Forgetting Curve.

As an organization we remain focus on a simple fact. Our clients are practical people. They expect results. So do we.

Selling Technologies is a disruptor for positive change.



Jerry and Michael Mainardi are the co-founders and managing partners of Selling Technologies.

Jerry Mainardi

Michael Mainardi


bLOG: What makes us tick

People relate to people, not companies.

Click the Blog link above to review our posts and learn about Selling Technologies' industry insights, our perspective on human behavior and the foundation of our innovative strategies.

More intellectual energy. Business Owner Thought for the Day.



Jerry and Michael have been in business together for more than 38 years. Their combined creativity led them to produce hundreds of television commercials, training programs, interactive technologies, even a full-length motion picture.

The skill set they have refined is focused on motivating human behavior. And in 1995 they turned their attention to the insurance and financial services space. They are regarded as thought leaders in the industry.

Today, they continue to develop innovative solutions to help companies in insurance, financial services, healthcare, and other sectors who need to enable communications in a world where customers and staff are dispersed and mobile addicted.



4.Apr.18 - New Good Advice content now in pre-production for the AMANDA library.

5. Apr.18 - AMANDA QuickStart licensing model refined. More pre-built campaigns added.

6. Apr.18 - Selling Technologies is looking to engage with advisors who specialize in the agricultural market for the development of a new program. Please contact us via the website.

9.Apr.18 - Selling Technologies will be co-hosting BusinessKillers presentations with an Exit Planner/licensee in May.

16.Apr.18 - Selling Technologies is building a soup-to-nuts workshop invitation process for the BusinessKillers presentation which will include identifying and inviting business owners to your workshop.